Sunday, February 16, 2014

IAA Reveals Categories for 2nd Edition of IAA Leadership Awards

IAA Reveals Categories for 2nd edition of IAA Leadership Awards

Awards celebrate the excellence in 21 Categories across 12 verticals including auto, banking, insurance, Telecom and FMCG among others 

Mumbai, February 16, 2014: The International Advertising Association's (IAA) India chapter today revealed the categories for the second edition of the IAA leadership awards. Presented by India's leading Hindi General Entertainment Channel COLORS, these awards celebrate the outstanding contribution made by marketing, advertising and media professionals by honouring them on a common platform. After a successful first edition of the IAA Leadership Awards held last year, this year, the Awards will expand its scope to recognize excellence across 21 Categories namely:

IAA Categories:

1. Marketer of the Year - Banking
2. Marketer of the Year - Insurance
3. Marketer of the Year - Auto: 2 Wheeler
4. Marketer of the Year - Auto: Passenger Vehicles
5. Marketer of the Year - Mobile Services
6. Marketer of the Year - Mobile Devices
7. Marketer of the Year - FMCG: Personal Care, Laundry and Toiletries
8. Marketer of the Year - FMCG: Food & Beverages
9. Marketer of the Year - FMCG: Consumer Durables
10. Marketer of the Year - Home Improvement
11. Marketer of the Year - Household Products
12. Marketer of the Year - Ecommerce
13. Media Agency Head of the Year
14. Creative Agency Head of the Year
15. CEO of the Year
16. Media Person of the Year
17. TV Anchor of the Year
18. Editor of the Year
19. Hall of Fame
20. Brand Ambassador of the Year - Male
21. Brand Ambassador of the Year - Female
Announcing these categories Srinivasan Swamy, President IAA India and VP-Development, IAA Asia Pacific, and Chairman, R K SWAMY BBDO commented "After the great response we received for the first edition of the IAA Leadership Awards, we have made some marginal changes in categories this year to take into account some feedback received. The final winners are being determined now on a number of product and service categories and of course some Awards for senior practitioners. The IAA Leadership Awards is our endeavour to recognize and salute these outstanding talent which has made impactful contributions in the market space and the companies and brands they led."

To ensure the authenticity and credibility of the awards and maintain the highest level of transparency at all stages, IAA had a task force which looked at various performance criteria in every category under consideration, like revenue/market share growth, marketing initiatives undertaken, innovative schemes, launches, advertising spends etc. to shortlist the nominees. Nielsen (India) Private Limited was engaged thereafter to have the nominees voted upon by senior marketers from the same industry to pick the final winner. Ernst & Young LLP will look at the process to satisfy itself of its fairness and will officially tabulate the results.

The IAA Leadership Awards, this year, are scheduled to be held on 1st March 2014 at Grand Hyatt, Mumbai. Honourable Union Minister of State for Information and Broadcasting, Sri Manish Tewari will grace the occasion as the Chief Guest. The awards night will be attended by the crème de la crème of the marketing, advertising and media fraternity to see some of their leaders carry home coveted trophies.

About IAA

The International Advertising Association is the world's only globally-focused integrated advertising trade association with membership representing Advertisers. Agencies and the Media. The IAA is comprised of Corporate Members, Organizational Members, Educational Affiliates, as well as 56 Chapters with individual members and young professionals from 76 countries including the top 10 economies in the world. lAA is 75 years old and is Headquartered in New York. Membership to the Indian Chapter of IAA is by invitation only and IAA has very senior marketing, advertising and media professionals as it members. Recently they also admitted Young Professionals in a new class of membership to attract young people to join this industry body.


COLORS' is Viacom18's flagship brand in the entertainment space in India. A combination of 'emotions' and 'variety', COLORS launched on 21st July 2008 offers an entire spectrum of emotions to its viewers. From Fiction shows to Format shows to Reality shows to Blockbuster Movies - the basket contains all 'Jasbaat Ke Rang'. 'COLORS' is dedicated to promoting 'Cohesive viewing', through programmes like Sanskaar - Dharohar Apnon Ki, Sasural Simar Ka,  Balika Vadhu - Kacchi Umar Ke Pakke Rishtey, Madhubala...Ek Ishq Ek Junoon, Beintehaa, Rangrasiya, Uttaran, Bani - Ishq Da Kalma, Jhalak Dikhhla Jaa, India's Got Talent, Comedy Nights With Kapil, 24, Bigg Boss, Khatron Ke Khiladi and Mission Sapne amongst others.

About Viacom18 Media Pvt. Ltd

Viacom 18 Media Pvt. Ltd. is a 50/50 joint venture operation in India between Viacom Inc. (NYSE: VIA, VIA.B, world's leading entertainment content company, comprising brands like BET, MTV Networks and Paramount Pictures) ( and the Network18 ( Group, the group operates news channels - CNBC-TV18, CNBC Awaaz, CNBC-TV18 Prime HD, CNN-IBN, IBN7 and IBN-Lokmat (a Marathi regional news channel in partnership with the Lokmat group).The joint venture includes leading brands across television, film and digital media to build one of India's leading multimedia entertainment power house. 

Viacom 18 Media Pvt. Ltd. includes the vibrant youth brand - MTV (, the fastest growing kids cluster - Nick (, Nick Jr, Nick Teen & Sonic, India's premier International Entertainment channel - Vh1, India's only English Entertainment Comedy Channel - Comedy Central, India's only linear film production & distribution banner - Viacom18 Motion Pictures, COLORS ( one of India's leading Hindi General Entertainment channel. This apart, Viacom18 also runs Viacom's consumer products business in India and also a brand solutions offering - Integrated Network Solutions (INS)

For Further Information, please contact:
Srinivasan K Swamy, President, 
IAA-IC at his email:

Or; Sonia Huria, Head - Corporate Communications & PR, Viacom18:
Contact - +91 989244 7777

Source: Colors TV
Reporter: Sonali Naik

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