Launches first-of-its-kind television show bringing
celebrities from different walks of life, like Salman Khan, Varun Dhawan,
Harbhajan Singh and Mika Singh, one step closer to the common man.
Mumbai, 23
January, 2014: Acclaimed basketball player, Michael Jordan, once
said that ‘The good part about being famous is being able to help people’; and
COLORS’ upcoming show Mission Sapne strives to do just that. The
first-of-its-kind property allows celebrities from different walks of life to
leverage their fame for the benefit of the common man. The show is a dramatic
entertainment offering, from the channel, which conveys a strong social message
to audiences. Mission Sapne will showcase India’s most loved Bollywood
Entertainers as they step into the shoes of the aam aadmi for a day, and face
hardships to raise funds for those who struggle to make ends meet. The show is
set to hit airwaves in summer 2014.
Top celebrities from across Bollywood, television, sports
and music will be volunteering in this Mission including actors Salman Khan and
Varun Dhawan, cricketer Harbhajan Singh, and singer Mika Singh among others.
True to the person he is helping, the celebrity will move away from their
comfort zone to drive a taxi, sell fish or become a door-to-door salesman for
the very first time. These celebrities will be required to use their talent,
wit and star persona to ensure that business continues to boom for the people
they are supporting and change their ordinary and tough life to an
extraordinary one. Audiences will get a chance to see the various difficulties
faced by those who bring comfort to our lives. Produced by Sobo Films the show
will bring the celebrity and common man together, while facilitating this
Mission.
Speaking about the show, Raj Nayak, CEO – COLORS, said,
“Mission Sapne is our humble effort to showcase the hardships faced by the ‘aam
aadmi’ and join hands with celebrities from different walks of life to make a
difference. With everything that our audiences have given us in making COLORS a
household name, Mission Sapne is our endeavor to give back to the society by
bringing the life of a common man to the limelight and sharing their story for
the world to behold. We would like to thank the celebrities associated with
Mission Sapne for extending their support and helping us lighten the burden of
a tough life from some less fortunate shoulders by raising funds for their
welfare.”
Commenting on the show’s concept, Smruti Shinde, Director of
Sobo Films, said, “We are pleased to partner with India’s leading channel,
COLORS to present Mission Sapne. The show has an exciting approach towards
showcasing the burdens in the life of a common man through the eyes of a
celebrity as they work hard to generate funds. Through Mission Sapne, we aim to
convey to Indian audiences that no person should be looked down upon and that
the smallest achievements deserve to be cherished in the grandest manner.”
Watch Out as your favorite celebrities step into the shoes
of the common man and help them fulfill their dreams on Mission Sapne…Coming
Soon on COLORS!
Reporter: Sonali Naik
Source : Colors TV
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